Using the elements that I have so far, I thought I would try different logo compositions to see if it could strike any creativity.
I like the lowercase version of Neutra, it's nicely rounded and is accessible to a range of audiences. I tested this out with the film reel and the camera, and I exploited the gimmick of the dot above the i being replaced with another image.
The thing is, it sort of works. The arrangement of letters mean the i falls right in the middle of the word, which helps with the visual consistency of the logo.