Save The Trees
Act For Wildlife
Don't Drink & Drive
The point of the campaign is to help restore the population of these animals, as they're in danger of going extinct.
By swapping the vulnerability to the action, in this case in danger to restore, there is a direct action or vision right there. It's so simple. So from now on, I will name the campaign RESTORE.
I tried Gotham, a very neutral typeface, alongside my existing one:
It looks a lot closer to a campaign now, the letters look more consistent to WWF and they're more uniform than Edmondans. I tried the old name to prove that it was the better choice.